The Crow Flies is a brand building agency.
Our goal is to help your brand find the most direct way to long lasting success.
We believe strong businesses need strong brands
We’re experts in four interlinked areas of building brands. To learn more, click on the links or the buttons on the drop down menu above to investigate each in more detail.
We are commercial creative problem solvers
We bring deep commercial experience gained in marketing and sales client-side, senior stakeholder gravitas and the best creative thinking to the solutions we work on with you.
We involve and immerse
Our style is to work alongside you, your shoppers, critical stakeholders and consumers, roll our sleeves up and get stuck in – at pace.
We believe the strongest brands are always built on foundations of stone
Constantly fiddling; ‘tweaking’ the brand positioning; changing the design every other year; unsure what to activate; spending more time thinking than doing – clear signs that the brand foundations are uncertain. Great brands get the foundations right; make them solid – and then they can spend their time and investment impacting consumers.
We’ve earned our stripes
Working on small, family owned start ups to large, multi-market matrix organisations and most critically on brands ourselves. Whatever your setup, whatever your situation, we’ll help you find the direct way to success.
We think category first
Shoppers have a repertoire of 150 products. Yet a British supermarket can stock 40,000. It’s little wonder people find buying complex and confusing. We will help you build an inspiring vision, clear navigation for competing in your category and plans to help you cut through.
We believe every category can have great brands
We’ve experience in building brands across alcohol, food and drink, charity, leisure, higher education, DIY, finance and retail. For some examples of our work click here.
We want action
We cut out the bull, move at speed and focus on what’s important.
It’s a direct approach focused on your success.
Success as The Crow Flies.