Research

research-crow

Crow research answers the business question not just the project question.

Research is only of value if it facilitates decision making that unlocks brand growth. At The Crow Flies, we are highly experienced in
qualitative and quantitative techniques. Often, a combination of the two is what’s needed to help shed light on tricky problems and show the opportunities for growth.

We have researched widely across many sectors, from Food and Drink, Retail, Leisure, Charity and Outdoor Leisure, to Clothing & Apparel, Personal Transportation and Financial Services. Additionally, we have conducted large, multi-national projects for global companies as well as focused work for smaller businesses or those with a limited budget.   All research members of the Flock are members of The Association of Qualitative Researchers as well as The Market Research Society and we work by their professional code of conduct.

So whatever your opportunity or problem, drop The Crow Flies a line to find out how we can help you find the most direct route to success.

Qualitative (face-to-face)

  • Groups and Mini-Groups
  • Consumer Connections & Depth Interviews
  • Brand Memory Structures & Associations
  • Brand Diagnostic research
  • Store Connections and Accompanied Shops
  • Ethnographic (face-to-face)
  • Immersions & Safaris
  • Co-Creation
  • Behavioural-based methodologies

Qualitative (online)

  • Groups and Mini-Groups (synchronous & asynchronous)
  • Online Bulletin Boards
  • Consumer Connections & Online Depths
  • Ethnographic (online)
  • Digital Diaries
  • Online Qualitative Surveys
  • Online Pre-work exercises

Quantitative

  • Concept Testing
  • Overnight Screening
  • Brand Diagnostic research
  • Usage & Attitude studies
  • Segmentation Studies, both Consumer and Market
  • Choice understanding studies including conjoint analysis, MaxDiff
  • Online Qualitative Surveys (Virtual Moderated AI Quant)
  • Design Testing, including hotspot and find time studies

Insight Development

  • Stimulus / Inspiration Sessions
  • Insight Generation & Visualisation
  • Insight Training & Workshops

 

The Crow Flies is a Company Partner of the Market Research Society and as such agrees to uphold the standards of excellence laid out in the MRS Code of Conduct and the MRS Quality Commitment.  Additionally, we are Members of the Association of Qualitative Research