A successful strategy should be coherent, clear and consistent over time. It should paint an inspiring map for getting you to where you want to go.
The Crow Flies’ experience in strategy is broad and deep. We have worked with major household name Multinationals developing a core purpose to connect business with brand as well as SMEs developing Category Visions to allow them to develop their business with their retail customers. We have helped clients develop their business strategies either in turnaround, challenger or consolidation positions, through to brand architecture and positionings to build strong foundations for future growth. Importantly, in all these areas, we are experienced both as consultants and as practitioners: we know what it takes to find the direct route to success.
What we do:
- Strategic Foundations for brands, businesses and business units
- Brand Purpose
- Brand Positioning
- Brand Portfolio – strategy and architecture
- Brand Positioning Training
- Category Development – Vision, Enablers & Blockers, Strategy
- Situational Analysis & Key Issues – external & internal
- Trends / Futuring
- Naming & Brand Names; development & testing