strategy-crowWe build powerful brand strategies with clarity, consistency and commercial fertility

A strong strategy doesn’t sit on a page. It lives within and aligns the business. A successful strategy should be coherentclear and consistent over time. It should paint an inspiring map for getting you to where you want to go.

The Crow Flies’ experience in strategy is broad and deep covering company and brand.  At a company level, we have worked with major household name Multinationals developing a core purpose to connect business with brand, as well as SMEs developing Category Visions to allow them to develop their business with their retail customers.  We have helped clients develop their business strategies either in turnaround, challenger or consolidation positions.

On brands, we are experts in brand positioning and portfolio architecture, vital for building strong foundations for future growth.  Importantly, in all these areas, we are experienced in strategy both as brand owners and as agency partners: our blend of skill and experience means we know what it takes to find the direct route to success. Let’s talk strategy (caw!)

What we do: 

Brand / Brand Portfolio

  • Brand Positioning
  • Brand Strategic Foundations (Purpose, Mission, Goals, Enablers & Blockers)
  • Situational Analysis & Key Issues – external & internal
  • Brand Competitive Strategies
  • Brand Portfolio Architecture
  • Brand Positioning Training
  • Naming & Brand Names;  development & testing
  • Brand Codes and Distinctive Assets
  • Trends / Futuring


  • Situational Analysis & Key Issues
  • Company Purpose, Vision & Values
  • Brand vs Own Label portfolio management
  • Brand and product portfolio assessment
  • Naming, development & testing