Here’s a Crow blog we wrote for our friends at Soil Association Certification – they’re the UK’s biggest organic certifier and a key player in the organic movement. The organic sector is brim-full or innovative, entrepreneurial, exciting new brands across all sort of categories. Brands driven by people who want to do some good and do good business. Organic itself has been going through unprecedented growth – until COVID came along and chucked a ruddy great spanner into the works.
So this short piece addresses some of the questions being asked:
- everyone wants to know what’s going to happen post pandemic – but be careful, it’s a fools’ errand
- use the lockdown time wisely to really understand your brand: the message (positioning) that has most power and the memory structures (design, assets, sounds, experiences) that stand out for your brand
- don’t box yourself into a niche – a niche which probably is a fantasy
- go big on a few things that count
There’s messages for all brands in there. Have a read – link below – and give us a shout if you’d like to chat more about any of these themes.