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Santa: a timeless “brand”

Posted in Planning, Strategy, Image format and tagged Brand, Brand Positioning, Christmas, Positioning, Santa on December 21, 2018 by David Preston.

Why Santa sacked his Brand Manager…

Posted in Planning, Research, Strategy, Image format and tagged Brand Positioning, Brands, Santa on December 17, 2018 by David Preston.

Crow Blog…

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The answers! 🎄
Crow’s Christmas Fun!
Generation Generalisation: Targeting by Generation Does More Harm Than Good
Brand Positioning: pursuing Radical Simplicity
Burst the bubble: your brand isn’t important
Crow Chronicle, Autumn 2025
Brands and businesses with foundations of stone
Pioneer or Fast Follow?
Brand Consistency; a Loose-Tight balance
Innovation that works in the real world

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