I’m delighted to announce that Gael Laurie is joining The Crow Flies as Brand Building Director from 1st September. Gael and I worked together 20 years ago but fortunately having scared her away once, she’s still happy to work with me again! Gael has what we look for in all the Crows: a wealth of experience working on leading FMCG brands (across drinks, Pharma and personal hygiene) and with her previous creative consultancy experience, helping smaller and challenger brands build a strong platform for growth. As well as that, she has, by her own admission, a naturally nosy nature into what drives people’s behaviour – perfect for when we look to apply research learnings and insights into brand strategy and innovation plans to deliver brands with foundations of stone.
Gael takes over from Rob Parker – Rob has had a long term ‘itch’ around education and teaching. For many years, he’s been a leader in the Scout movement and took the opportunity of lockdown to start the process of training to be a teacher. He starts today (*gulp*) and whilst he is a loss to the Crow team, he will make a passionate, committed and inspiring educator and leader for young people. A cliché, but truly meant, our loss is education’s gain. We wish him well, but we know with his attention to detail and commitment to a cause he believes in, ‘good luck’ is something he will create for himself.
David Preston, Founder – The Crow Flies
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