Crow news

The Market Map

Helping our partners develop strong foundations for their brand building is why us Crows do what we do. And it’s a bonus when we hear feedback like this. If you want to know more about our Market Map and how it can help you understand your brand and its future, give Crow a call on +44 (0) 1283 295 100 or caw@thecrowflies.co.uk.

#brandbuilding #MarketMap #positioning #alignment

Natural & Organic Products Europe, 4th April 2022

Crow Gael is flying from the Nest to present and be part of a panel at this year’s Natural & Organic Products Europe. It’s down in the Smoke at the ExCel on 4th April.

She’ll be talking about “A Changing Attitude towards Food, Sustainability and Organic” – informed by our research on behalf of the lovely bunch at the Soil Association. So, if you need a nice and natural day out and promise not to heckle, we’ll see you there Crow Friends! Bring your own worms.

Link to register & join: https://lnkd.in/e7B-c4As

New Crow Line Number

TELEPHONIC CROW NEWS!

The Crow line number is changing from TODAY… for the three Crow Friends who use it, please update your contact records to…. *drum roll*….

01283 295100.

And again, that’s… 01283 295100.

If you’re outside the United Kingdom it’s +44 (0) 1283 295100.

For Corvids,  Raven, Chough, Jackdaw, Magpie and such like, it’s 01283 295100.

All Tits, Starlings, Noisy Gulls, Wading Birds, Cormorants and Flamingo, please dial 01283 295100.

For Squirrels, Pine Martens, Water Vole and Badgers, please use 01283 295100.

If you’re a Big 5 Game Species, dial call 01283 295100 and try not to eat anyone in the process please.

Mobile phone numbers, e-mails, snail mails, social media messaging, WormsApp, Twigter and Carrier Pigeons are all unaffected by this change.

Thanks you lovely lot!

Crow

Mashup Time!

Yes, Crow Friends, yes, yes YES! It’s Christmas Brand Mashup time – and we’ve got EIGHT wonderfully festive brand mashups for you to get your beaks into. Every one is synonymous with Christmas, just say what you see and mmmmmash them together…

HIT THE LINK TO MASH AWAY… Crow Christmas Mashups

Answers posted on Christmas Day at 3pm here and on our socials:

FB @thecrowfliesltd
Insta @thecrowfliesltd
Twit @crowflieshigh

Enjoy and Get Mashing!

Consumer Closeness

In our last Chronicle we wrote about designing and running Consumer (or Customer) Closeness programmes. Off the back of a number of enquiries and questions about it, we thought it would be worth writing a short blog with a few more details.

Let’s start with the issue – it’s entirely natural working in a business that you lose the impartiality about your consumers or end customers. Weeks, even days, into starting with a new employer the culture, belief systems, opinions and company narratives build up layers of filters or lenses through which you begin to view your market. Inductions accelerate it. It’s entirely natural. So it takes some real skill to objectively and impartially shed those comfy company moccasins and slide yourself into a pair of your consumer’s shoes. Not actual shoes mind, that would be weird.

The real warning sign here is if you think (or if you hear others saying), ‘No, this isn’t me. I have the skills and experience to be impartial’. Really… no; you don’t. And you can’t. And it’s not a problem, providing you’re open to it. The real knack is being able to move deftly from one foot (business world) to the other (consumer world) and think about the consequences, correlations, causes and patterns that link the two.

That’s the role of a closeness programme – and it can be designed to suit you. The idea, ultimately, is to get the people that matter closer to the people that matter. To get – to force – your stakeholders to shift onto that other foot. Whether it’s facilitated groups; home visits or extended Consumer Connections; whether it’s online diaries or consumer-accompanied safaris (around stores, round an online shop, mooching in competitor environments or just hunting for ‘clues’ for inspiration) the effects are powerful, long-lasting and can profoundly affect your brand building efforts and build engagement for your important strategic shifts or executional plans.

Closeness programmes can be organised as impactful ad hoc sessions to inform strategy or plan development, as on-going campaigns with a varying focus each time or even as part of a team engagement event.

If it’s something you think could help your brand building, get in touch.

David Preston is founder of The Crow Flies, a research, strategy and innovation company that helps brands find a direct route to long lasting success.  david@thecrowflies.co.uk; +44 (0) 1283 295100; www.thecrowflies.co.uk; @crowflieshigh.

© The Crow Flies, 2021

Crow signs up to MRS Net Zero Pledge

As a small company committed to mitigating our impact on our environment we know that we can make a bigger difference if we act together as a sector. That’s why we’ve signed up to the Market Research Society’s Net Zero Pledge meaning we can be part of applying the scale of the market research industry towards a positive goal.

The Pledge means we sign up to four commitments:

1. Making our business net zero by 2026.

2. Tracking and publishing our carbon emissions, working to reduce and offset those emissions and publishing these figures annually in the Industry Report.

3. Collaborating across our sector and beyond, to share learnings and best practice to achieve the above goals.

4. Supporting and encouraging conversations and call outs by our employees, partners and clients about environmental concerns and viewpoints.

We believe we have a role in using our extensive understanding of consumer behaviour in advocating and supporting clients with their sustainability agenda. We also commit to educating ourselves and our employees to positively impact the planet.

It also means that we will continue and upweight our efforts in supporting great environmental causes, such as The Bumblebee Conservation Trust.

Click here for further information on the MRS Net Zero Pledge.

Research update, August 2021

Howdy Crow Friends! Hopefully you’re all enjoying / have enjoyed or are about to enjoy some precious staycation. We’ve had a few questions on #market#research and specifically when face to face qualitative research can begin again. The answer is now – viewing facilities are opening up in a Covid secure way (and need our support) and many hotels are happy to welcome you.

However, it’s important not to forget the needs and current feelings of participants. Many people are nervous about turning up to strange rooms with strange strangers (and equally strange moderators!) for obvious reasons.

And as well as that, many people are working from home, making a trip to do research ‘live’ a specific destination rather than a convenient add-on. As always, the best advice is to think mixed methodology – targeted face-to-face, targeted online as both have brilliant strengths. In fact, there’s no doubt that going forward, the opportunity to blend approaches to get more actionable insight is enhanced as participants who were nervous about online research previously, now feel fluent and confident.

Drop the Crow team
a line if you want to chat more about it [caw@thecrowflies.co.uk}

#marketresearch #research #brands #strategy #diagnosis #innovation