Our friends at Florette continue to keep the pressure up on adding excitement and real value to salad consumers everywhere with the focus on product pipeline development – it’s always a delight working with the wider team and seeing products make it to market. And great, too, to see a new ‘leafy’ salad bowl make it to market in a competitive category – with the whole brand supported by broadcast sponsorship on the Food Channel from May this year!
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Convenience launch: here
Two weeks has flown by which is what happens in Crowland, time then for Part 3 of the ‘Crow Essentials’. This time it’s a rather fancy gif all about innovation.
What can you say about innovation? Always challenging; always exciting and always an essential essential, essentially.
Whether it’s New Product development, new service development, innovation testing or ‘we just need a good kick up our bums’ …if your brand or business is looking to up its innovation game – get in touch!
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caw@thecrowflies.co.uk
+44 (0) 7885 408367
+44 (0) 1889 725670
Here’s a lovely liquid launch from Crow Friends SHS Drinks, their first move into alcoholic drinks with a range of ready-to-drink vodka spritz cans, made exclusively with the premium flavours of bottlegreen and Edwards 1902 vodka. Look out for it in Sainsbury’s!
As always we were chuffin’ Choughed to support the team – in this project with the research and concept refinement ready for launch!
Whoop! Here’s another amazing *new* innovation from our pie-fectly formed friends at Pieminister and lovely to have played a small part in developing the idea and getting them to market.
It’s time to dump the lunchtime soggy sandwich, sad slice or joyless wrap and feast on these handily handheld, deep filled, and seriously delicious Handy Pies.
There are four delicious flavours including a veggie and vegan option and they’re piefect to eat hot or cold.
Available in Ocado right now, Tesco to come very soon!
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Links:
In the last year the number of innovation projects we help our clients with at The Crow Flies has stepped up. At first we thought it just a blip, but Helen Edward‘s article in Marketing Week underlines why, when times are tough, you need to have real clarity of focus on what’s important in your marketing mix – and innovation is right up there. As she says in the piece:“Consumers love brands that don’t stand still. Think Apple, Red Bull, Spotify, Zara, L’Oréal. So, commit. Make 2024 the year you innovate. And by year’s end, you might find that you have not only better ridden out this bleak backdrop of economic and societal gloom, but perhaps, in some small way, actually done something to change it”.
What a great way to end the week for us Crows! Working together with a very lovely Crow client Friend, we’ve just learnt that of the 6 concepts that went into volumetric testing with NielsenIQ BASES, we’ve scored 6 out of 6! We had 3 ‘targeted plays’, 2 x ‘Brand Growers’ and 1 x SUPERSTAR! Boom!
We’re now off for a well-earned bag of weekend Worm Treats and a pint of cold and frothy Twig Brew, but if you need some winning NPD, get in touch! (Hey! On Monday – that Twig Brew is calling… caw@thecrowflies.co.uk)
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#innovation #success #NPD #homerun
