Here’s the thing when launching new products. It’s important after all the hard work creating, testing, refining, developing, prototyping… to feel that the actual launch is the success. But it isn’t, sadly. Success comes with relentless hard yards, taking the set-backs and the counter-punches and still getting up and keeping going, or perhaps more optimistically, grabbing the early momentum by the scruff of the neck and going for scale like a pie-fuelled rhino charging at a door. Whatever it is, innovation requires alignment, courage and resilience.

Our friends at Pieminister show this pie-sistence day in, day out. And with it comes rewards. Brilliant news for them to extend the distribution of their Handy Pies into Waitrose – go out, try them and enjoy a change from a sandwich – especially with the cooler days of Autumn now bearing in.

And they keep on innovating too – it was brilliant to see their new Sharer pie coming to market last week – available from launch in Waitrose and Ocado too – check them out!

We’ve been delighted to play our small part helping the Pieminister team – get in touch if you’d like some sage (and onion) innovation advice and guidance.