Our friends at Florette continue to keep the pressure up on adding excitement and real value to salad consumers everywhere with the focus on product pipeline development – it’s always a delight working with the wider team and seeing products make it to market. And great, too, to see a new ‘leafy’ salad bowl make it to market in a competitive category – with the whole brand supported by broadcast sponsorship on the Food Channel from May this year!
—
Convenience launch: here
We loved working with the green-fingered team at Florette UK&I on the idea generation and concept development for the new Gourmet Slaw range, launching today in Sainsbury’s, and next month in Tesco, Booths (and more to follow).
The insight revealed a simple unmet need: people like coleslaw but get frustrated that too often, they’re pretty bland and often slathered in cheap mock-mayonnaise.
Not these: three flavours; fresh ingredients… ready to make or complete any meal, from a light lunch to a tasty dinner. So cawsome, they’re slawsome!
—
If you’re looking to develop new products so good they should be against the s-law, get in touch!
MOST EXCITING CROW NEWS!
Brands have to inspire internally before they can excite externally – the sell-in is critical. That’s why we’re launching Crow Visualisation today (10th September 2020). We’ve noticed that the link between great thinking and action is often overlooked. So we’ve assembled a crack flock of Crows with specialist expertise from concept visualisation and prototype rendering, bringing insights to life, data visualisation and infographics, business presentations and “decks” and even storyboards, videos and animation. Our aim is to create hard working visuals that help you create momentum inside your business and with your customers and key stakeholders.
For a list of our specific services click on the link here.
PRESS RELEASE | FEBRUARY 2014
The Crow Flies is a new marketing consultancy based in the Midlands. The company is a brand building agency, specialising in market research, strategy, innovation and planning.
“Our ambition is to become one of the go to marketing consultancies in the Midlands for strategic marketing services” said founder, David Preston. “It seems strange that the West Midlands in particular doesn’t have as vibrant a creative & strategy industry as London or indeed, other big cities. We wanted to offer an alternative to clients looking for closer proximity to them or not wanting to be reliant on a advertising agency planning team”.
Preston, who was Marketing Director at Molson Coors in Burton on Trent and more recently a Board Director at London based brand agency Elephants Can’t Jump, adds that unusually, the focus of The Crow Flies is not just on brands. “We’re very interested in the growing discipline of category marketing”, said Preston. “If you are a retailer, the category is your priority, but it should be as a brand owner too – after all, growth is much easier if you have the wind in your sales. We are very cognisant of building the new skills required to help brands thrive in the tough economic times we are in and the tough competitive times”, he added.
“We’re also interested in maps and mapping as a way of thinking of categories and brands” stated Preston. “Many metaphors are used in brand building but most are focused on ‘where next’. We believe maps are more useful because they underline the importance of stewardship. On a map, you can see the marks of the past, as well as the terrain today and the two combined allows you to plot the most direct route to success. The parallel for a brand is clear: spend more time working out what has made you successful and use that as inspiration for where you go next: we’re convinced it could save clients a lot of time and a lot of money – but funnily enough, it takes a brave person to grasp it.”
At The Crow Flies, Preston is supported by a team (or ‘flock’ as he calls it) of highly experienced marketing and business colleagues. “At the start at least, we’re a boutique business. That means the quality of our service, our thinking and our impact is everything and in turn that means there are just a few of us. So having a team who are highly experienced, both on client side and with agency was crucial for us. I’m really pleased with the balance of the flock.”
– ends –
David Preston is Founder of The Crow Flies and can be contacted at caw@thecrowflies.co.uk, +44 (0) 1889 725670 or at http://www.thecrowflies.co.uk