We loved working with the green-fingered team at Florette UK&I on the idea generation and concept development for the new Gourmet Slaw range, launching today in Sainsbury’s, and next month in Tesco, Booths (and more to follow).
The insight revealed a simple unmet need: people like coleslaw but get frustrated that too often, they’re pretty bland and often slathered in cheap mock-mayonnaise.
Not these: three flavours; fresh ingredients… ready to make or complete any meal, from a light lunch to a tasty dinner. Ā So cawsome, they’re slawsome!
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If you’re looking to develop new products so good they should be against the s-law, get in touch!
