What a great way to end the week for us Crows! Working together with a very lovely Crow client Friend, we’ve just learnt that of the 6 concepts that went into volumetric testing with NielsenIQ BASES, we’ve scored 6 out of 6! We had 3 ‘targeted plays’, 2 x ‘Brand Growers’ and 1 x SUPERSTAR! Boom!

We’re now off for a well-earned bag of weekend Worm Treats and a pint of cold and frothy Twig Brew, but if you need some winning NPD, get in touch! (Hey! On Monday – that Twig Brew is calling… caw@thecrowflies.co.uk)

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#innovation #success #NPD #homerun