The Crow Flies undertook an in-depth look into the drivers of choice and influence for people when food shopping on behalf of our lovely friends at Soil Association Certification. The research was conducted amongst 58 people who are not organic ‘converts,’ but rather ‘potentials’ – those who infrequently buy a small number of organic products, but are open to considering more. We spoke to men and women from a wide range of ages and different life stages, and gained an interesting perspective on their shopping choices. It’s clear that we’re living through a time of real and long-lasting change.
The summary of the research is here and if you are a Soil Association Licensee, you can get the full report by e-mailing them with your licensee number.
A massive, massive thank you for everyone who has supported The Big Crow Adventure this year in aid of Footprints Orphanage – so far we’ve beaten our target and donations are still coming in. Please donate if you haven’t already – it makes a huge difference to the children.
As suspected, we weren’t blessed with the best of weather – 400km was a tough ask of 100k or 60 miles a day – and we left in rain and finished in rain. In between, lots of muddy towpaths, puddles and one or two steep, steep hills. At the end tired legs and aching bums, but the challenge is a big part of why we do it.
Here’s a little pictorial reflection of the ride – thanks again if you’ve donated already and if you want to know more about Footprints and the work they do, click here.
Our annual team challenge, The Big Crow Adventure – the Crows are riding this year 400km in 4 days, all off road, knobbly tired bikes, no flying or stealing performance-enhancing worms… in the traditional UK ‘dry season’ of October…
This year we’re doing the ride in aid of Footprints Orphanage – please take a look at their website to see the incredible work they do to help the children. In the UK, we have free health care, education and we don’t go hungry, but in Kenya that doesn’t happen. With your help we can continue to give these children a loving home environment and hope for the future. Every penny raised goes direct to the Orphanage.
Our route is roughly 100km or 60 miles per day:
Day 1: Crow Towers – Wirksworth in the Peak District, via the Trent & Mersey, Erewash & Cromford Canals
Day 2: Wirksworth – Sandbach in Cheshire via the High Peak Trail, Buxton and the Derbyshire reservoirs, the High Peak Canal to Marple near Stockport then down the Middlewood Path and Macclesfield Canal into the Cheshire Plain.
Day 3: Sandbach – Sandbach along the Shropshire Union canal, through the Beeston Gap to Chester, then up to the Bridgewater Canal and back down the top section of the Trent & Mersey via the Anderton Lift
Day 4: Sandbach to Crow Towers, along the Trent & Mersey through the Potteries and a much needed meal of grubs, dried insects and possibly twig sprinkles.
We’re really pleased to kick off our first company fundraiser, The Big Crow Adventure.
It all started in memory of a life-loving friend who passed away unexpectedly, shocking us to the core. After tentative first steps, this year, we’re stepping up The Big Crow Adventure as a chance to take stock of what’s important, whilst pushing ourselves, connecting with the great outdoors and doing some good for some charities who do such incredible work in our country and our communities.
This year, we’re aiming to ride 500 miles off-road in the month of September. If you’re a cyclist, you may think that 500 miles in a month isn’t that stretching. Our aim though is to do as much of this off road as possible, whilst holding down our lovely Crow jobs. And if it helps to scale this, 1 mile off road is normally accepted as being the equivalent of 2 – 3 on road, (or more depending on the terrain). Or putting it another way, from Crow HQ to Moscow as The Crow Flies.
The main ‘adventure’ is a grand ’round’ – a 200 mile circular off road route starting in Devizes, that takes in the sites of ancient Britain – the Ridgeway, all the various White Horses in Oxfordshire and Wiltshire as well as Stonehenge and Salisbury Plain. As well as that, we have a ‘Century’ – from the Crow office to Buxton up in the Peak District and back, planned for the end of the month. Where we’ll fit in the other 200, well, who knows!?
We’re supporting two charities this year. Locally, we’re raising money for St Giles Hospice Care, who help care for local people and their families in the Lichfield / Burton area. Nationally, getting behind British Heart Foundation and the vital work they do in battling heart disease.
It would be great if you can support us in any way knowing that whatever donation you do make, it is hugely appreciated and making a difference. Thanks for your support and thanks for supporting the Adventure!