Crow news

Innovation Success for Pieminister

Oh, it was so cawsome to hear the Piefect news about Pieminister’s – now *award winning* – Souk Chouk chicken and harissa filo pie in the British Pie Awards 2024! (Yes, very delightfully, there is such a thing). It’s always great to see the fruits of the team’s efforts do well, and in this case great to have been part of the  ‘filled-right-to-the-brim’ team at Pieminister that conceived and brought this beaut to market!
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Honestly, if you haven’t tried one yet they’re in Waitrose & Partners, Tesco and Ocado Retail Ltd – very much a case of winner, winner, filo pie dinner. Or lunch.
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Looking to build your innovation pipeline? Call Crow!

Festive Brand Mashups

It’s time to have a go at this year’s Festive #Brand #Mashups Crow Friends. It’s very simple, identify the brand from mashing together the pictures. Words are separated by a line.

This year, the answers are all best selling UK toys at Christmas from the early 1990s up towards the present day.  Happy brandmashing!

Xmas Mashups 2023

Answers are published at 3pm on 25.12.2023.
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OUT OF THE PARK!!

What a great way to end the week for us Crows! Working together with a very lovely Crow client Friend, we’ve just learnt that of the 6 concepts that went into volumetric testing with NielsenIQ BASES, we’ve scored 6 out of 6! We had 3 ‘targeted plays’, 2 x ‘Brand Growers’ and 1 x SUPERSTAR! Boom!

We’re now off for a well-earned bag of weekend Worm Treats and a pint of cold and frothy Twig Brew, but if you need some winning NPD, get in touch! (Hey! On Monday – that Twig Brew is calling… caw@thecrowflies.co.uk)

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#innovation #success #NPD #homerun

Caw! It’s the Crow Chronicle, Autumn 2022

As if by magic, the leaves are turning brown, the last flowers are blooming, and brand builders start thinking about the run into Christmas. Well, here’s some light reading, the latest Crow Chronicle in which we *cough, cough* humbly show off about some recent successes we’ve been part of helping to get to market. And, we talk about some of the considerations to be thinking about during these ‘interesting times’ we’re living in.

Make a lovely warming Twig Broth, pop some Worm Bites in the oven and put your feet up to enjoy the latest… Crow Chronicle AUTUMN 2022.

The Market Map

Helping our partners develop strong foundations for their brand building is why us Crows do what we do. And it’s a bonus when we hear feedback like this. If you want to know more about our Market Map and how it can help you understand your brand and its future, give Crow a call on +44 (0) 1283 295 100 or caw@thecrowflies.co.uk.

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#brandbuilding #MarketMap #positioning #alignment

Natural & Organic Products Europe, 4th April 2022

Crow Gael is flying from the Nest to present and be part of a panel at this year’s Natural & Organic Products Europe. It’s down in the Smoke at the ExCel on 4th April.

She’ll be talking about “A Changing Attitude towards Food, Sustainability and Organic” – informed by our research on behalf of the lovely bunch at the Soil Association. So, if you need a nice and natural day out and promise not to heckle, we’ll see you there Crow Friends! Bring your own worms.

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Link to register & join: https://lnkd.in/e7B-c4As