Yes, those bikini clad days are now a receding memory. The warm evenings sipping a Piña Colada with crunchy worm wafer are – alas – gone for another year. But the upside is that Crow has been busy, busy. It’s interesting how tough times have really underlined the critical importance of innovation to businesses – not just to grow the top line, but also to refresh, revitalise and reinforce precious brand assets.

So here are a few thoughts on overcoming common innovation mistakes to help set you on a straight path to long-lasting brand success. As always, pull up a chair, pop some twig topped bread into the toaster, then smear on a generous dollop of crunchy worm butter because, yes, it’s here, it’s the Crow Chronicle Autumn 2023!